Managing Quality: The Strategic and Competitive Edge by David A. Garvin

Managing Quality: The Strategic and Competitive Edge

David A. Garvin

319 pages missing pub info (editions)

informative medium-paced
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Here is the actual evidence relating quality to such variables as price, market share, advertising, cost, productivity, and profitability as hammered out by Garvin in a point-by-point comparison of quality management in U.S. and Japanese plants. ...

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