Take a photo of a barcode or cover
232 pages • missing pub info (view editions)
ISBN/UID: 9781398600041
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 23 February 2021
Description
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than...
Community Reviews
Content Warnings
232 pages • missing pub info (view editions)
ISBN/UID: 9781398600041
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 23 February 2021
Description
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than...
Community Reviews
Content Warnings