The TV Guide to Telling Your Organization's Story: Insights and tools to help you navigate the Interactive Age by Megan B. McDonald, John C. Doyle

The TV Guide to Telling Your Organization's Story: Insights and tools to help you navigate the Interactive Age

Megan B. McDonald, John C. Doyle

142 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Think of your organization as a television show. How are your ratings? If you're like most people, you probably aren't attracting the audiences you want in the numbers you need, especially online. But thinking about your organization as a televisi...

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