Product Research Rules: A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps by Aras Bilgen, C Todd Lombardo

Product Research Rules: A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps

Aras Bilgen, C Todd Lombardo

300 pages • first pub 2021 (editions)

informative medium-paced
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Description

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, C. Todd Lombardo and Aras Bilgen demonstrate how your enti...

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