Handbook of Customer Satisfaction and Loyalty Measurement by Jim Alexander, Nigel Hill

Handbook of Customer Satisfaction and Loyalty Measurement

Jim Alexander, Nigel Hill

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nonfiction business economics informative medium-paced
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This title was first published in 2000: An examination of how to use research effectively. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty...

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