Advertising and Promotional Culture: Case Histories by Joanne Morreale, P. David Marshall

Advertising and Promotional Culture: Case Histories

Joanne Morreale, P. David Marshall

266 pages missing pub info (editions)

nonfiction art sociology medium-paced
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Description

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoreti...

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