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832 pages • first pub 2013 (view editions)
ISBN/UID: 9780195590296
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 30 January 2018
Description
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illu...
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832 pages • first pub 2013 (view editions)
ISBN/UID: 9780195590296
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 30 January 2018
Description
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illu...
Community Reviews
Content Warnings