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398 pages • missing pub info (view editions)
ISBN/UID: 9780078614019
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 13 April 2004
Description
Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities
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398 pages • missing pub info (view editions)
ISBN/UID: 9780078614019
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 13 April 2004
Description
Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities