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missing page info • first pub 2008 (editions)
ISBN/UID: 9781317691457
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. I...
Community Reviews
Content Warnings
missing page info • first pub 2008 (editions)
ISBN/UID: 9781317691457
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. I...
Community Reviews
Content Warnings