BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson, Allen P. Adamson
BrandSimple: How the Best Brands Keep it Simple and Succeed

Allen P. Adamson, Allen P. Adamson

BrandSimple: How the Best Brands Keep it Simple and Succeed

Allen P. Adamson, Allen P. Adamson

missing page info Add in missing page information first pub 2006 (editions)

informative slow-paced
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In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple Bring...

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