Markets of One: The New Frontier in Business Competition by James H. Gilmore, B. Joseph Pine, Gilmore

Markets of One: The New Frontier in Business Competition

James H. Gilmore, B. Joseph Pine, Gilmore

240 pages missing pub info (editions)

nonfiction business economics medium-paced
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customi...

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