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240 pages • missing pub info (editions)
ISBN/UID: 9781578512386
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2000
Description
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customi...
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240 pages • missing pub info (editions)
ISBN/UID: 9781578512386
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2000
Description
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customi...