Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich, Norm Smallwood

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

Dave Ulrich, Norm Smallwood

270 pages missing pub info (editions)

nonfiction business economics informative inspiring reflective medium-paced
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Description

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In ...

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