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192 pages • first pub 1998 (view editions)
ISBN/UID: 9780006531296
Format: Paperback
Language: English
Publisher: HarperCollins Business
Edition Pub Date: 30 July 1998
Description
The 22 Immutable Laws Of Branding is a definitive text on branding, distilling the complex theories and principles behind this key marketing term. World-renowned marketing guru AI Ries and his daughter and business partner Laura Ries examine brand...
Community Reviews
Content Warnings
192 pages • first pub 1998 (view editions)
ISBN/UID: 9780006531296
Format: Paperback
Language: English
Publisher: HarperCollins Business
Edition Pub Date: 30 July 1998
Description
The 22 Immutable Laws Of Branding is a definitive text on branding, distilling the complex theories and principles behind this key marketing term. World-renowned marketing guru AI Ries and his daughter and business partner Laura Ries examine brand...
Community Reviews
Content Warnings