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Bozo Sapiens: Why to Err Is Human by Ellen Kaplan, Michael Kaplan

Bozo Sapiens: Why to Err Is Human

Ellen Kaplan, Michael Kaplan

293 pages first pub 2009 (editions)

nonfiction psychology science sociology informative reflective slow-paced
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Description

Our species, it appears, is hardwired to get things wrong in a staggering variety of ways. Why did recipients of a loan offer accept a higher interest rate when a pretty woman's face was printed on the flyer? Why did one poll on immigration find t...

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