Consumer Behavior: Buying, Having, and Being, Student Value Edition by Michael Solomon

Consumer Behavior: Buying, Having, and Being, Student Value Edition

Michael Solomon

624 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) cer...

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