Building Global Biobrands: Taking Biotechnology to Market by Philip Kotler, Francoise Simon

Building Global Biobrands: Taking Biotechnology to Market

Philip Kotler, Francoise Simon

352 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups mus...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.