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245 pages • missing pub info (view editions)
ISBN/UID: 9780071638449
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 16 April 2010
Description
Master today's most powerful marketing tool for instant customer engagement Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information--in 140 characters or less. The most successful ca...
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245 pages • missing pub info (view editions)
ISBN/UID: 9780071638449
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 16 April 2010
Description
Master today's most powerful marketing tool for instant customer engagement Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information--in 140 characters or less. The most successful ca...