Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Bryan Eisenberg with Jeffrey Eisenberg, Lisa T. Davis

240 pages first pub 2006 (editions)

nonfiction business informative slow-paced
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emer...

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