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510 pages • first pub 1988 (view editions)
ISBN/UID: 9780273682295
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 October 1988
Description
The fourth edition provides a wide international dimension, notably in the13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging c...
Community Reviews
Content Warnings
510 pages • first pub 1988 (view editions)
ISBN/UID: 9780273682295
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 October 1988
Description
The fourth edition provides a wide international dimension, notably in the13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging c...
Community Reviews
Content Warnings