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848 pages • first pub 1986 (view editions)
ISBN/UID: 9780073530055
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills ...
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848 pages • first pub 1986 (view editions)
ISBN/UID: 9780073530055
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills ...