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300 pages • missing pub info (view editions)
ISBN/UID: 9780470137321
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 October 2007
Description
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers ...
Community Reviews
Content Warnings
300 pages • missing pub info (view editions)
ISBN/UID: 9780470137321
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 October 2007
Description
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers ...
Community Reviews
Content Warnings