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492 pages • missing pub info (view editions)
ISBN/UID: 9780470648209
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 26 December 2012
Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge t...
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492 pages • missing pub info (view editions)
ISBN/UID: 9780470648209
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 26 December 2012
Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge t...