Strategic Adaptation: Cross-Cultural Differences in Company Responses to Economic Crisis by Dietmar Sternad

Strategic Adaptation: Cross-Cultural Differences in Company Responses to Economic Crisis

Dietmar Sternad

257 pages • first pub 2011 (editions)

nonfiction business
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How do companies adapt their strategies when they are faced with a global economic crisis? Do managers in different countries differ in the way they react to major changes in their companies’ environment? Is national culture influencing adaptation...

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