Designing for Behavior Change: Applying Psychology and Behavioral Economics by Stephen Wendel

Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel

355 pages • first pub 2013 (editions)

nonfiction business design psychology informative slow-paced
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A new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how t...

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