Focus Group Practice by Claudia Puchta, Jonathan Potter

Focus Group Practice

Claudia Puchta, Jonathan Potter

184 pages missing pub info (editions)

nonfiction sociology informative medium-paced
Powered by AI (Beta)
Loading...

Description

Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example...

Read more

Community Reviews

Loading...

Content Warnings

Loading...