Humour in Advertising by Dave Saunders

Humour in Advertising

Dave Saunders

128 pages first pub 1998 (editions)

emotional funny reflective medium-paced
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Description

This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It exami...

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