Ogilvy on Advertising by David Ogilvy

Ogilvy on Advertising

David Ogilvy

288 pages first pub 1983 (editions)

nonfiction business design informative inspiring medium-paced
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Description

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches ...

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