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288 pages • first pub 1983 (editions)
ISBN/UID: 9781802794960
Format: Not specified
Language: English
Publisher: Welbeck
Publication date: 01 January 2023
Description
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches ...
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288 pages • first pub 1983 (editions)
ISBN/UID: 9781802794960
Format: Not specified
Language: English
Publisher: Welbeck
Publication date: 01 January 2023
Description
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches ...