Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Management for Professionals

279 pages • missing pub info (editions)

nonfiction business computer science economics science
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Description

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of p...

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