The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting by Helen Katz
The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
—
Helen Katz
Add cover

The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting

Helen Katz

163 pages • first pub 1995 (editions)

challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl...

Read more

Community Reviews

Loading...

Content Warnings

Loading...