Scan barcode
256 pages • first pub 2004 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A fresh and original look at the phenomenon of "cult branding" -- how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unificati...
Community Reviews
Content Warnings
256 pages • first pub 2004 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A fresh and original look at the phenomenon of "cult branding" -- how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unificati...
Community Reviews
Content Warnings