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406 pages • first pub 1938 (editions)
ISBN/UID: 9781857022438
Format: Paperback
Language: English
Publisher: Fourth Estate
Publication date: 01 August 1994
Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. - New chapters on strategic planning and campaign mana...
Community Reviews Summary of 400 reviews
Moods
reflective 45%
adventurous 35%
hopeful 23%
sad 23%
lighthearted 19%
challenging 16%
inspiring 14%
funny 11%
informative 7%
tense 7%
relaxing 4%
dark 2%
Pace
slow 34%
fast 3%
Plot- or character-driven?
A mix: 46% | Character: 44% | Plot: 8%Strong character development?
Yes: 67% | It's complicated: 18% | No: 13%Loveable characters?
Yes: 51% | It's complicated: 34% | No: 11% | N/A: 2%Diverse cast of characters?
No: 57% | Yes: 28% | It's complicated: 11% | N/A: 2%Flaws of characters a main focus?
Yes: 55% | No: 25% | It's complicated: 18%Average rating
Content Warnings
Submitted by users as part of their reviews
Graphic
Racial slurs, Sexism, RacismModerate
Miscarriage, MisogynyMinor
Pregnancy, Infertility, Infidelity406 pages • first pub 1938 (editions)
ISBN/UID: 9781857022438
Format: Paperback
Language: English
Publisher: Fourth Estate
Publication date: 01 August 1994
Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. - New chapters on strategic planning and campaign mana...
Community Reviews Summary of 400 reviews
Moods
reflective 45%
adventurous 35%
hopeful 23%
sad 23%
lighthearted 19%
challenging 16%
inspiring 14%
funny 11%
informative 7%
tense 7%
relaxing 4%
dark 2%
Pace
slow 34%
fast 3%
Plot- or character-driven?
A mix: 46% | Character: 44% | Plot: 8%Strong character development?
Yes: 67% | It's complicated: 18% | No: 13%Loveable characters?
Yes: 51% | It's complicated: 34% | No: 11% | N/A: 2%Diverse cast of characters?
No: 57% | Yes: 28% | It's complicated: 11% | N/A: 2%Flaws of characters a main focus?
Yes: 55% | No: 25% | It's complicated: 18%Average rating
Content Warnings
Submitted by users as part of their reviews
Graphic
Racial slurs, Sexism, RacismModerate
Miscarriage, MisogynyMinor
Pregnancy, Infertility, Infidelity