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740 pages • missing pub info (editions)
ISBN/UID: 9780750620222
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 15 November 1994
Description
This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in c...
Community Reviews
Content Warnings
740 pages • missing pub info (editions)
ISBN/UID: 9780750620222
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 15 November 1994
Description
This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in c...
Community Reviews
Content Warnings