What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Michael Bosworth

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

Michael Bosworth

288 pages first pub 2011 (editions)

nonfiction business informative medium-paced
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Build better relationships and Sell More Effectively With a Powerful SALES STORY"Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can arg...

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