Switch: How To Change Things When Change Is Hard by Chip Heath

Switch: How To Change Things When Change Is Hard

Chip Heath with Dan Heath

305 pages • first pub 2010 (editions)

nonfiction business psychology self help informative inspiring medium-paced
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Description

Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle, say the Heaths, is a conflict that’s built into our brains. Psychologists have discover...

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