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342 pages • missing pub info (editions)
ISBN/UID: 9780081000977
Format: Hardcover
Language: English
Publisher: Chandos Publishing
Publication date: 19 February 2015
Description
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that se...
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342 pages • missing pub info (editions)
ISBN/UID: 9780081000977
Format: Hardcover
Language: English
Publisher: Chandos Publishing
Publication date: 19 February 2015
Description
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that se...
Community Reviews
Content Warnings