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320 pages • first pub 1995 (editions)
ISBN/UID: 9780273616894
Format: Paperback
Language: English
Publisher: Financial Times/ Prentice Hall
Publication date: 24 October 1995
informative
lighthearted
medium-paced
Description
This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.
Community Reviews
Content Warnings
320 pages • first pub 1995 (editions)
ISBN/UID: 9780273616894
Format: Paperback
Language: English
Publisher: Financial Times/ Prentice Hall
Publication date: 24 October 1995
informative
lighthearted
medium-paced
Description
This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.
Community Reviews
Content Warnings