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62 pages • first pub 1940 (editions)
ISBN/UID: 9780844230009
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation...
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62 pages • first pub 1940 (editions)
ISBN/UID: 9780844230009
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation...
Community Reviews
Content Warnings