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Using Lead Conversions For Donor Acquisition Programs: How To Obtain New Donors for Your Organization at Minimal Costs by Robin Cabral

Using Lead Conversions For Donor Acquisition Programs: How To Obtain New Donors for Your Organization at Minimal Costs

Robin Cabral

26 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Research has found that the average donor base naturally attritions by somewhere in the range of 10-15% each year. With reduced national average donor retention rates hovering near 48% and a deemphasis on donor acquisition, many smaller to mid-siz...

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