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294 pages • missing pub info (editions)
ISBN/UID: 9780415841214
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 08 December 2014
Description
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi...
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294 pages • missing pub info (editions)
ISBN/UID: 9780415841214
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 08 December 2014
Description
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.