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111 pages • first pub 2013 (view editions)
ISBN/UID: 9781591847380
Format: Paperback
Language: English
Publisher: Portfolio
Edition Pub Date: 30 September 2014
Description
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. --Jason Harris, ...
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111 pages • first pub 2013 (view editions)
ISBN/UID: 9781591847380
Format: Paperback
Language: English
Publisher: Portfolio
Edition Pub Date: 30 September 2014
Description
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. --Jason Harris, ...