The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Robert W. Bly

324 pages • first pub 2010 (editions)

nonfiction business informative reflective medium-paced
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Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross o...

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