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The Why Axis: Hidden Motives and The Undiscovered Economics of Everyday Life by Uri Gneezy

The Why Axis: Hidden Motives and The Undiscovered Economics of Everyday Life

Uri Gneezy

288 pages first pub 2013 (editions)

nonfiction business economics psychology informative slow-paced
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Two of Forbes magazine’s “world’s most powerful economists” provide the breakthrough ideas to challenge the assumptions of human decision-making.Can economics be passionate? Can it centre on people and what really matters to them? And can it help ...

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