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560 pages • first pub 1996 (editions)
ISBN/UID: 9781305507272
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 January 2017
Description
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this ne...
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560 pages • first pub 1996 (editions)
ISBN/UID: 9781305507272
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 January 2017
Description
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this ne...
Community Reviews
Content Warnings