Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model by Carol Coles, Donald Mitchell

Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model

Carol Coles, Donald Mitchell

300 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful o...

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