The New Marketing Manifesto: The 12 Rules For Building Successful Brands In The 21st Century by John Grant

The New Marketing Manifesto: The 12 Rules For Building Successful Brands In The 21st Century

John Grant

missing page info Add in missing page information • first pub 2000 (editions)

nonfiction business informative medium-paced
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Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid an...

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