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232 pages • first pub 2011 (editions)
ISBN/UID: 9780500293638
Format: Hardcover
Language: English
Publisher: Thames & Hudson
Publication date: 05 December 2017
Description
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of...
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232 pages • first pub 2011 (editions)
ISBN/UID: 9780500293638
Format: Hardcover
Language: English
Publisher: Thames & Hudson
Publication date: 05 December 2017
Description
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of...
Community Reviews
Content Warnings