Subscription Marketing by Anne H. Janzer, Anne H. Janzer

Subscription Marketing

Anne H. Janzer, Anne H. Janzer

162 pages first pub 2015 (editions)

nonfiction business informative slow-paced
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Description

The book describes marketing practices that nurture the ongoing solution value to the customer: Help customers achieve value Demonstrate the value that customers are realizing Add value through content and community Add value to the customer rel...

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