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368 pages • missing pub info (editions)
ISBN/UID: 9780471497707
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 22 May 2002
Description
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and a...
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368 pages • missing pub info (editions)
ISBN/UID: 9780471497707
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 22 May 2002
Description
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and a...
Community Reviews
Content Warnings