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272 pages • first pub 1995 (editions)
ISBN/UID: 9780060745813
Format: Paperback
Language: English
Publisher: Harper Business
Publication date: 27 December 2005
Description
In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of deman...
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Content Warnings
272 pages • first pub 1995 (editions)
ISBN/UID: 9780060745813
Format: Paperback
Language: English
Publisher: Harper Business
Publication date: 27 December 2005
Description
In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of deman...
Community Reviews
Content Warnings