Do You Want to Keep Your Customers Forever? by Martha Rogers, Joseph B. Pine, Don Peppers

Do You Want to Keep Your Customers Forever?

Martha Rogers, Joseph B. Pine, Don Peppers

85 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's ch...

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